Seeq
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Seeq
Publicity
Private Limited Liability Company
Belgium
convenience, customer service, customer feedback
Joris Fontaine
Anthony De Clerck
Jakob Lorré
Summary
Seeq is a company that offers a service to its clients where they make it possible for these customers to make use of an animated video to promote or explain a project or concept. The company mainly targets startups that have a complex or difficult concept that needs to be explained in an understandable and simplistic way.
Background
The company was founded after a project the creator, Jakob Loré had finished for his previous job at the company Binteq. There, the entrepreneur got the assignment to explain the concept of a new developed software program in an original and understandable way. The creative mind started brainstorming on how he could fulfill this task in the best way possible. Eventually he came up with the idea to make an animated video explaining the concept, and thus Seeq was created. After completing this project, Mr. Loré received laudatory feedback and he decided to continue working with animated movies to explain complex concepts and ideas but this time on a self-employed basis. The name Seeq still refers to the company Binteq, also ending on a ‘q’, because that is where the founder came up with the idea.
The growth of Seeq was financed by investing a small amount of his own savings after which the entrepreneur made use of bootstrapping . By keeping the costs as low as possible, Seeq began to grow organically. The company is characterized by its young workforces that share passion and enthusiasm to fulfill a project.
Mission
Seeq’s mission is to explain complex concepts or ideas in a simple, original and graphical way.
Vision
In the future, Seeq wants to focus on the after sales services. After the animated video is created, the buyer needs to reach his targeted audience. Seeq wants thus wants to deliver an after sales service where they help the customer to reach the right consumers.
Values
Seeq’s values include customer focus and flexibility. The customer focus is the most important value that is carried out throughout the company. Seeq wants to go the extra mile and offers the customers the chance to give their feedback on an online platform they invented. This platform builds a bridge between the company and its customers. Flexibility is a second value. Everyone realizes that a startup demands a lot of effort and time, the company asks their workforces for devotion and flexibility.
Business Model
The concept of making publicity through animated movies, was non- existing. In order to map out the concept and ideas of Seeq, the creator made use of the Business Model Canvas. By using this canvas, the user is able to visualize and analyse his ideas. The founder thus needs to optimize all segments of the canvas before connecting them together. Seeq aids companies that want to make publicity in an original way or companies that have a difficult/ complex concept that needs to be explained in an easy and understandable way. After discussing the desires, targeted audiences, values,… Seeq then will develop a video while keeping the customers wishes in mind.
The biggest unique selling proposition of Seeq is the customer service. Seeq aims to be seen as a transparent, customer- focused company. Next to that the company is an expert in explaining complex business concepts in a simple way.
After finishing his project at Binteq the entrepreneur received so much positive feedback about his animated video that he decided to start a company that specializes in animated publicity. With the help of his personal network, Seeq was created. The company offers the customer two sorts of options. The first option is a ‘customized-service’, including the creation of an animated movie in a style that is customized to the desires of the customer. The second option was introduced after Seeq realized they could also reach more potential clients if they would offer a cheaper package. The ‘budget-package’. This includes the creation of an animated movie in a standard style that is used for a lot of other companies.
Next to word-of-mouth publicity, digital marketing is the most important form of publicity. Examples are ‘search engine optimization’, ‘search engine advertising,… Next to this, Seeq also tries to attend as much events as possible with its sales executives. At these events, the main goal is not to sell the company, the attendants could also proof to be helpful in the future. The learned lesson: expand your personal network. This naturally is the perfect way to create brand awareness in a B2B- environment. Of course, Seeq also makes animated promotion videos themselves to create brand awareness. An example is ‘De Tien Geboden’, in this movies the ten codes of conducts during the festivities called ‘ De Gentse Feesten’. At last the company also uses Facebook, LinkedIn and Twitter to create brand awareness.
Growth
At the moment Seeq is experiencing a period of growth. This is not only noticeable in the generated profit, but also in the working environment. Seeq has grown so fast that the company needed to relocate to a new office with a bigger workspace.
Customers
Seeq’s targeted audience are other companies, mainly start-ups. This because innovative start-ups usually are characterized by complex and difficult concepts. The owners of these start-ups then have no idea how to explain their service to the consumer and that’s where Seeq can offer its help.
Competition
There certainly are direct competitors that offer a same service. However, its clearly noticeable that the different companies work with a different style and quality. The competitive market brings along the fact that the different parties need to constantly create competitive advantages in order to maintain a position in the market. There thus is a constant need for innovation and adaptation.
Conclusion
The main opportunity for See lays in the uprising trend of online video marketing. Nowadays, more and more activities can be done online. Next to this chance of a blooming online video marketing, there are also possibilities in the field of 3D video material. The most important thing the company has learned is the importance of planning. According to Mr. Fontaine, entrepreneurs need to take the time to analyze and evaluate the company’s results. Mr. Fontaine also gave us some pieces of advice that can come in useful for new starters:
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Give it everything you’ve got, go the extra mile
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Don’t expect a nine to five job, be flexible
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Attend events or conferences, expand your network
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Proof test your product as soon as possible
When Mr. Fontaine thinks about the future, he imagines Seeq to be a recognized player on the European market in the field of video marketing.
Posted on 24/05/2016